Roku has, more or less, taken over the streaming device market. With good reasons, 1)they pretty much invented the market, being the first to said market and 2)quality products.
Netflix is, of course, the reason roku exists. Having pretty much inventing the streaming industry.
Together they dominate the set top, non computer, viewing experience, especially for cord cutters. Where they lack is portability.
Yes, you can access netflix on your ios devices and alot of androids and all that, but what about when you are without wifi? On a plane? Or a long car trip? People now turn to dvds...probably the only real market left for physical media beyond collectors.
I give you the ROKU GO. The ROKU GO is a device akin to a portable dvd player. You can strap it to a headrest of a car, take it on the plane, or to jury duty where there sure as hell is no wifi.
Featuring a solid state hard drive, the ROKU GO, can download up to 12 hours of netflix programming to be viewed off line. Of course these would be proprietary files that can only be viewed on the ROKU GO! Thus preserving the copyright protection content owners crave. The device should also feature a usb port and a multi memory card slot, so additional non netflix video can be viewed.
The interface should be simple (a netflix icon and an "external media" icon), keeping the costs down. Speaking of costs the device should be in the $129-$179 range.
The cost of the device should be enough to cover the service additions. If not, a nominal $1-$2.00 monthly or per use charge could be assessed.
This idea is a game changer, and possibly the final nail in physical media's coffin.
Common Sense Consulting is a for profit enterprise which posts ideas from time to time as examples of its work. Please contact Matt at newyorkmcgee@gmail.com if you are interested in our work. Also if you are netflix or roku...you should write us a big ass check.
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